Yazan: admin | 13 July 2010 | No Comments
Categories: Advertising
Maybe?just Maybe?advertising Agencies Will Become a Reality Show And start telling the truth for once. Robert Shaw, Professor of Marketing Metrics recently said “Advertising is a zero-sum competitive game, strong advertisers grow at the expense of weak ones, stealing customers from the weak…as many campaigns showing negative performance as there are positive”. So [...]
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